TrustLeader Assessment

A Essential Deep Dive Diagnostic For B2B Business Leaders

Most times, you can’t actually see a trust gap until it costs you a sale. This deep-dive assessment pinpoints exactly where trust is leaking in your buyer journey — and gives you a roadmap to close the gaps.

What you will get at the end of the assessment:

A composite Trust Score (overall assessment)
Scores and detailed feedback across all 9 dimension that truly move the needle in B2B trust building
A personalized, actionable roadmap to build deeper buyer confidence, shorten sales cycles, and lead your market

Based On The TrustLeader Framework

The TrustLeader Framework is a step-by-step methodology to build, deepen, and transform trust in your business. It moves from

Foundational Trust (Competence, Reliability, Integrity) to
Relational Trust (Empathy, Respect, Benevolence), and to
Transformational Trust (Shared Values, Customer Empowerment, Ethical Disruption).

Each phase builds on the last, guiding your journey from Emerging to Expected to Industry-Leading maturity.

Learn More About The Framework

What You Will Get

The TrustLeader Assessment pinpoints exactly where your organization stands today across the nine critical dimensions of trust. This clear snapshot reveals specific gaps currently holding you back and highlights immediate, actionable opportunities to build more trust.

By the end of the assessment, you will have a clear, actionable roadmap to win buyer confidence and accelerate revenue and know precisely what steps to prioritize next, enabling you to purposefully and efficiently build stronger, lasting trust with your audience.

Understand exactly where trust-building fall short
Identify the logical next steps to close trust gaps quickly.
Discover missed opportunities to improve trust proactively.
Receive clear, personalized advice based on your specific current state, not generic recommendations.

Turn assessment results directly into strategic actions that increase customer loyalty, brand differentiation, and market impact.

About Hannah Eisenberg

B2B Trust Expert, Author of Lead with Trust: Stop Chasing Buyers & Start Building An Unstoppable Business.

Hannah Eisenberg is a B2B trust expert with more than 25 years in marketing and sales, including a decade at SAP Global Marketing. As founder of TrustLeader™ and one of only 40 Certified They Ask, You Answer Coaches worldwide, she helps businesses become unstoppable market leaders by becoming the most trusted and widely known brand in their space.

Her proprietary nine-cornerstone TrustLeader Framework shows teams how to weave trust intentionally through every buyer interaction. Hannah shares these insights weekly on The Lead With Trust Podcast and will publish them in her forthcoming book, Lead with Trust: Stop Chasing Buyers & Start Building an Unstoppable Business (Aug 2025). Her client results have earned HubSpot’s Impact Award for Best Client Growth Story and a runner-up spot for New Jersey’s Best New Business.

Take The TrustLeader Assessment To Diagnose Your Trust Gaps & Opportunities

Answer 45 questions to exactly pinpoint where trust breaks down in your buyer journey — and how to fix it. Instantly get detailed next steps for each of the nine trust-building dimensions that matter.

A Essential Deep Dive Diagnostic For B2B Business Leaders

Based On The TrustLeader Framework

What To Expect

What You Will Get

About Hannah Eisenberg

B2B Trust Expert, Author of Lead with Trust: Stop Chasing Buyers & Start Building An Unstoppable Business.